concept:
what is the concept behind my photobook? well the concept behind it is to help break down stereotypes that have been happening for multiple decades, such as people being discriminated for there, belfies, sexuality, race etc. and I’ve done this by taking pictures of objects and editing them to contradict what people would typically believe, for example I have made images with loafers with the predominate colour being pink which links to the concept of the book and its a stereotype that’s being challenged a lot in this current time as its become a lot more popular for girls to use loafers due to Rap figures such as Playboy Carti making the opium movement massive. this consists of people wearing boots, loafers and other crazy things that people are wearing and people are being seen wearing things they might not typically be associated to.
narrative:
The narrative behind my photobook is to take people through a story to go against traditional society beliefs and get phrases such as “only girls should wear that” (visa versa) out of there head by showing objects in two different perspectives with the colours I’ve implemented in my images, although society is changing it still has its fair share of problems with these sort of topics which is highlighted in the book.
design:
the approach i have taken for the design of my book was to make it as unnatural as possible with my images, the reason I’ve decided to do that is because of the idea I’m portraying these stereotypes aren’t seen as a normal thing to do in modern day and age with certain views only being normalised a lot more in certain places around the world. How did I achieve making images look unnatural? I achieved this by making my images in a studio with unnatural lighting then editing them to make them seem even more unnatural with bright colours all over these images and some images I made some of them look like pop art which originates from multiple decades ago which plays on the idea imagine if people from that time saw my work and what i was trying to portray. How would it have been viewed and most importantly would it have been received.