Mood Board
Who is David Sims ?
David Sims is a renowned British Photographer and director known for constantly pushing the boundaries of fashion photography with his incomparable approach; setting a benchmark for a new generation of photographers. David Sims has exhibited widely, including a solo exhibition at the institution of Contemporary Art, London. His work is held in the permanent collections of the Victoria and Albert Museum in London, suggesting that his work is very treasurable and valuable.
What/Who inspired David Sims ?
David Sims first worked as a Photographers assistant with Robert Erdmann and Norman Watson. He was taken on by a photography agency and his work began to feature in editorial pages of magazines. He has also worked in advertising, creating images for brands. He then started his career in 1985, shooting for i-D after having assisted the two photographers. Sims really started his career in the fashion photography industry when he was called upon to shoot for Calvin Klein and CK’s 1993 campaigns featuring Kate Moss.
Image Analysis
This is one of the Loewe photos that David Sims took as part of the 2022 campaign with Anthea Hamilton. He does many photo shoots for brands including Prada, Gucci, Loewe and fashion magazines like Vogue and Bazar so his photography is well known and recognisable. The colour in this image is very bold and powerful and makes the model, centre of attention as soon as you look at the photo due to her being sat on a bright orange pumpkin. The lighting in this photo is directly in front of the model and the pumpkin so that her face is bright and luminous for the photo, the light has also been strategically placed so that it adds highlights to the pumpkin which makes the ridges more defined almost acting as leading lines towards the model as the main focal point of the image. The texture in this image is very clear and crisp and allows the viewer of the image to see everything in detail from the grass in the background to every part of the pumpkin in the foreground. However the background is slightly blurred which makes the Loewe Brand stand out really clearly and look very bold and contrasts against the slight blur making it very known what brand is being advertised. The overall concept of this image is very appealing and inviting as a viewer for the brand because of the bright orange that draws your eye in to the image and its unique individual idea of having the models on pumpkins which is interesting and intriguing to the viewer.
Why I’m using David Sims?
I’m using David Sims as my second artist case study because he takes advertising images for well known, luxury fashion brands that are located outside rather than in a studio. My images are going to be taken at historical locations around Jersey and I’m going to do a fashion shoot at every location in different styles of clothing, because David Sims is a fashion photographer and does most of his photo shoots outside he works perfectly for one of my artist case studies.