William Eggleston case study:

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William Eggleston was born in 1939 in Memphis Tennessee where he still lives to this day. He is very well know for his decision to begin using colour film in his photography as opposed to black and white which was what most other photographers at the time did. He photographed regular, everyday scenes and focused on the depth of colour in his images. He began thinking how he could use shadow and light whilst using colour kodak chrome. Eggleston was most most famously known for using a dye transfer. He used colour transparency film from 1965 and then colour negatives from 1967 and finally in 1973 he began to use dye transfer. He used it to achieve bright, vivid colour filled images which caught much of the publics eye.

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